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How to Manage Social Media in the Workplace

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08 August 2018

The use of social media is ascending at an alarming pace. From sporadic updates on the move to extensive hours spent scrolling, social media consumes a significant amount of our time.

This white paper is created for employers, and comprises how to handle situations surrounding social media from recruitment to retirement, including insightful research, case studies, and best advice. Social media has already posed an issue for thousands of employers, with incidents involving defamation, cyber bullying, freedom of speech, and invasion of privacy occurring on a regular basis. The eclipse of social media is showing no signs of halting anytime soon, with 82% (41.8 million) of adults using the internet in 2016. This, compared with only 35% (16.2 million) in 2006, illustrates the staggering growth of the platform. It was also found that, in 2016, 70% of adults accessed the internet ‘on the go’ using a mobile phone or smartphone, up from 66% in 2015 and nearly double the 2011 estimate of 36%. Social media has played a big part in moulding HR over the last few years, with new policies, procedures and risks to consider and put proactive measures in place for. Over the past decade especially, the likes of Twitter, Facebook, Instagram, and other platforms have also distorted the boundaries between home and work. Often, incidents relating to social media are clouded with ambiguity, as very fine lines separate free speech and public statements which could be detrimental for a business. Our comments and research within this report are intended as a guide for employers, though it is essential for any employment law or HR incident to be treated on a case by case basis. For further advice or guidance on your matter, please contact 0800 032 4088.

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