World Cup final costs 40% more of week’s wages than in ‘66

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03 Aug 2016

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50 years ago, England were fortunate to score a last minute goal to win the World Cup; many average workers equally lucky to secure a ticket to watch this historic event paid £6 for the privilege – or 30% of the typical weekly wage at that time (£20). Nowadays, inflation has caused tickets to skyrocket in price, but what about earnings? During the last World Cup in Brazil in 2014, attending the final cost a minimum of £288, 74% of the average cleric’s and 70% of the average operative’s weekly earnings – making supporting a National team an ever-increasing challenge. Clare Parkinson, Reward Business Manager at Croner, comments: “It is fascinating to hear stories of lower rank workers who managed to afford a ticket to watch the famous game in ’66. For instance, National Football Museum volunteer Vince Goddard managed to get a ticket for less than a week’s wages for a young Policeman, £6 instead of his weekly earnings of £10. It would be hard to consider that a possibility nowadays with the cost of living. “Not only have house prices soared – the average price for all UK houses in ’66 was £3,465, whereas nowadays an average home costs £198,564 – but household items have also vastly risen in cost, with milk coming in at 44p instead of 4p per pint. A stronger pint, of beer, will set you back £3.46 today rather than £0.09. “With ticket prices far outweighing salary increases, employers could look at offering corporate hospitality to staff at large sporting events, something often practised in larger organisations. Employee motivation can also be improved by offering regular pay reviews and opportunities to progress to a higher grade, which would make attending great sporting events more feasible.” To find out more out typical benefits offerings or to ensure salaries are in-line with market, please call 0844 728 0103 or e-mail reward@croner.co.uk.

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