Digital Events Manager

Role Purpose

The Events & Marketing Manager oversees multiple products, ensuring all digital and in-person event campaigns deliver strong commercial performance, high-quality execution, and consistent growth. This role owns campaign cadence, quality control, multi-channel marketing integration, and commercial reporting across all assigned products. Managers act as senior campaign leaders, supporting Executives in delivering end-to-end events while driving continuous improvement, innovation, and commercial optimisation, working as a direct support to Head of department roles.

Key Responsibilities

Campaign & Product Leadership

• Oversee campaign schedules across multiple products (digital + in-person).

• Ensure all campaigns meet KPIs: registrations, attendance, partner activity, pipeline, revenue.

• Maintain general cadence, quality control, and sign-off for all product campaigns.

• Ensure persona-aligned messaging and commercial positioning across all events.

• Manage and grow opportunities for the departments campaign schedule, both digital and in-person, through partnerships.

Commercial Ownership

• Support Heads with revenue targets for assigned product brands.

• Maximise commercial messaging and CRM data opportunities.

• Build backwards sales plans with Heads and Sales teams.

• Identify cross-sale opportunities across product lines.

• Deliver KPI & commercial reporting to Heads, including deal-source accuracy.

Multi-Channel Marketing Integration

• Work with Marketing to deliver email, social, paid, and partner promotional activity. • Approve prospect outreach, invitations, and nurture journeys.

• Ensure data segments, Salesforce reporting, and dashboards are accurate and maintained.

Team Leadership & Development

• Coach Executives and Leads on campaign delivery, commercial thinking, and innovation.

• Support Heads with one-to-ones, performance feedback, and skill development.

• Champion continuous improvement and growth across all products.

Event Delivery Oversight

• Ensure Executives deliver digital and in-person events to standard.

• Support with speaker prep, partner coordination, and content alignment.

• Ensure all events follow brand, compliance, and publication guidelines.

Skills & Experience

• Experience managing multi-product event campaigns.

• Strong experience with ON24, CRM, Salesforce, or similar platforms.

• Strong commercial awareness and reporting capability.

• Excellent communication, leadership, and stakeholder management.

• Strong organisational skills and ability to manage multiple deadlines.

• Experience in B2B events, marketing, or campaign management.

Benefits

• Enhanced holidays – 25 days increasing to 27 after 2 years’ service and 28 after 5 years’ service (22 Days for Field Sales)

• Private health care cover after 5 years’ service

• New business referral scheme

• Access to Health Shield

• Access to the EAP service

• Refer a friend scheme

• Paid birthday leave

• Pension scheme contribution increasing to 5% after 5 years’ service and again to 7% after 7 years’ service

• Group life insurance

• Eye care contribution

• Free fruit (office-based staff)

• Travel Season Ticket loan scheme

• Milestone recognition

• Discounted products – Manchester City centre parking (AO Arena) / First Bus Travel Club Membership / Microsoft Home User programme / Anglian Home Improvements

• Pace health Club (situated in the park Inn) discounted gym membership and spa treatments

• Cycle 2 Work scheme* after probationary period

• On site Gym

Values & Behaviours

• Living the company values of We care, We take action, we innovate, we inform, and we do the right thing

• We lead by example and recognise those living our values.

• We drive the narrative by inspiring and engaging our team.

• We collaborate with rigor and embrace diversity of thought.

• We deliver with a united voice.

• We take ownership by staying close to team performance by Super Coaching and Walking the Walk.

• We keep our approach simple and stick to the playbook to deliver on promise.

• We think critically and commercially, assess the situation before jumping to the solution.