Events & Marketing Executive

Role Purpose

The Events & Marketing Executive is a campaign manager responsible for delivering digital and in-person events for a single products. They build briefs, programmes, email campaigns, and promotional activity, while running split tests and working with management to improve marketing performance. They deliver events end-to-end and trial engagement tactics to maximise commercial outcomes. 
 

Key Responsibilities

Campaign Delivery & Brief Building 

• Build campaign briefs with Managers and Marketing.

• Create event programmes, session structures, and engagement plans. 

• Write and build email campaigns, nurture journeys, and partner communications. 

• Ensure briefs follow brand, compliance, and publication guidelines.

• Work with cross department functions to identify key trends and topics for planning 

Marketing Execution & Split Testing 

• Run split tests across email subject lines, CTAs, landing pages, and messaging. 

• Trial new promotional tactics to improve registrations and attendance. 

• Work with Managers to analyse results and improve marketing strategy. 

• Maintain CRM accuracy and ensure data supports optimisation decisions. 

Event Execution & Engagement 

• Deliver 6+ digital webinars and multiple in-person events per month. 

• Host webinars, manage technical delivery, and support speakers. 

• Support in-person event logistics with Coordinators. 

• Test and trial engagement tactics during events (polls, Q&A, offers, interactive tools). 

• Ensure smooth delegate experience across all event types. 

Commercial Performance 

• Drive registrations through Sales engagement (BDMs, BSCs). 

• Maintain CRM accuracy: registrations, attendance, deal source, revenue. 

• Forecast, measure, and optimise new business performance. Company Confidential 

• Identify commercial opportunities within events. 

Reporting & Data 

• Build dashboards in Salesforce (training provided). 

• Report on KPIs, attendance, engagement, and campaign outcomes. 

• Maintain data segments and ensure CRM hygiene. 

Skills and Experience
 

• Experience delivering B2B events (digital or in-person). 

• Strong writing, communication, and organisational skills. 

• Ability to work to tight deadlines and manage multiple projects. 

• Commercial awareness and confidence analysing performance data. 

Benefits
 

• Enhanced holidays – 25 days increasing to 27 after 2 years’ service and 28 after 5 years’ service (22 Days for Field Sales) 

• Private health care cover after 5 years’ service 

• New business referral scheme 

• Access to Health Shield 

• Access to the EAP service 

• Refer a friend scheme 

• Paid birthday leave 

• Pension scheme contribution increasing to 5% after 5 years’ service and again to 7% after 7 years’ service 

• Group life insurance 

• Eye care contribution 

• Free fruit (office-based staff) 

• Travel Season Ticket loan scheme 

• Milestone recognition 

• Discounted products – Manchester City centre parking (AO Arena) / First Bus Travel Club Membership / Microsoft Home User programme / Anglian Home Improvements 

• Pace health Club (situated in the park Inn) discounted gym membership and spa treatments 

• Cycle 2 Work scheme* after probationary period 

• On site Gym 

Values and Behaviours
 

• Living the company values of We care, We take action, we innovate, we inform, and we do the right thing 

• We lead by example and recognise those living our values. 

• We drive the narrative by inspiring and engaging our team. Company Confidential 

• We collaborate with rigor and embrace diversity of thought. 

• We deliver with a united voice. 

• We take ownership by staying close to team performance by Super Coaching and Walking the Walk. 

• We keep our approach simple and stick to the playbook to deliver on promise. 

• We think critically and commercially, assess the situation before jumping to the solution.