Marketing Automation Executive

Job Description

You know what Email marketing and automation is and you can prove your success at driving leads and sales. In fact, that’s your speciality. A campaigns whizz that turns ideas into incredible, engaging email marketing campaigns, on time, to brief, collaboratively, and with outstanding results.

You have a natural ability to manage multiple briefs across different media in a fast-paced business, while consistently delivering quality work. You work well as part of a team, but also deliver your best when trusted to get on with creating effective campaigns.

Job Overview

Reporting into the Automation Campaigns Manager, you’ll create work either from scratch or by turning technical subjects into outstanding Email marketing content and nurture programmes.

You will make technical employment law and health & safety subjects easy to understand, engaging and relevant to our target market across email. Your writing will play a key role in campaign work as well as email content delivery. This is a genuine opportunity to stamp your automation authority in a fast-paced, entrepreneurial, sales and marketing-led organisation.

Key responsibilities

1.     Managing email marketing campaigns and analysing performance.

2.     Write digital content, monthly newsletters and engaging campaign creative

3.     Develop the Group’s tone of voice recommendations and manage constructive feedback from senior colleagues and stakeholders.

4.     Be meticulous and create work to a high standard.

5.     Write copy that stands out in a market saturated with similar messages.

6.     Monitor competitor activity, customer behaviour and the latest trends to improve the performance of your email campaigns

7.     Ensure all campaigns and copy is delivered to brief, on time, and to the required quality standards.

This list of duties is intended as a general indication of the main responsibilities of the job; it is not an exhaustive list and does not include detailed instructions as to how the tasks are undertaken. The above describes the framework within which the post holder will operate. It will be subject to review and the company reserves the right to change or alter the duties contained therein to reflect the needs of the business and the personal and professional development of the post holder.

Essential Skills

1.     Marketo

2.     Experience creating lead generation content.

3.     Creativity, enthusiasm, curiosity and a desire to improve.

4.     Strong organisation and time management skills.

5.     Flexibility and the ability to adopt “out of the box” thinking to tasks.

6.     Proactivity, leaning on resources online and in person to help shape 1st class content.

7.     Data segmentation, analysis and campaign creation.