Public Sector Marketers 3 Times More Likely To Suffer A Pay Freeze

blog-publish-date

29 Nov 2017

blog-read-duration

UK marketing professionals working in the private sector are three times more likely to receive an annual pay rise, compared to their public sector counterparts.

The annual Croner Reward Marketing Survey of pay and benefits in the Marketing Sector, gathered feedback from 284 organisations with 1,515 job roles, across 26 different sectors. The survey found that 17% of public sector marketers had a pay freeze, which was well below comparable roles in the private sector and well behind the top sector - manufacturing at 61%. Other key findings include regional variations, with a 19% pay gap between marketing managers in London and the West Midlands.<p class A middle ranking marketing manager in the West Midlands, North East, South West, North West, South East and Eastern Counties is paid on average between £35,567 and £40,050 compared with £40,960 and £41,730 in Scotland and London.

Marketing Sector Pay: Expert Opinion

The difference in the public and private sector pay freeze for marketers is stark, with those in the private sector on average receiving a small increase, compared to a large freeze across the public sector. This could be due to a number of reasons with one being the cut in Government subsidies to local councils as well as caps on the rising of Council Tax. Local councils across the UK are typically looking to cut their costs substantially and this is reflected in their ability to set annual pay increases.” Despite receiving a pay increase of 2.3% across the marketing sector, the UK inflation rate is higher still at 3%. The high inflation rate compared to pay increases shows that prices are rising quicker than salaries can catch up. Inflation is the average rate of increase in the price for goods and services, which means some rates could be much higher than the 3% average an expense which is usually passed down to the consumer.”

Marketing Reward Survey Summary

  • 17% of public sector marketers had a pay freeze. Those that had a rise on average received 2.4%.
  • 61% of marketers in manufacturing roles had a pay rise, which averaged 2.3%
  • Marketing managers in the manufacturing sector topped the pay list
  • The average pay awards for marketing professionals across all sectors in the coming 12 months is 2.3%.
  • 19% pay gap between marketing managers in London and the West Midlands

Pay & Benefits Support

Croner Reward is one of the most accurate and knowledgeable benchmarking resources in the UK, Which employers can utilise to set their pay and benefits packages to help them retain and recruit the best marketers. For more information on our expert pay and benefits services call 0808 145 3490.

Free to Download Employer Resources

  • Holiday Request Refusal Letter

    FREE DOWNLOAD

    Holiday Request Refusal Letter

    Read more
  • Letter Informing Employee they are to be Dismissed for Gross Misconduct

    FREE DOWNLOAD

    Letter Informing Employee they are to...

    Read more
  • Letter Informing Employee they are to be Laid Off

    FREE DOWNLOAD

    Letter Informing Employee they are to...

    Read more
  • Reasonable Adjustments: An Employer’s Guide

    BLOG

    Reasonable Adjustments: An Employer’s...

    The Equality Act 2010 defines disability as any ‘long-term’ or ‘substantial’ phy...

    Read more
  •  Statutory Notice Period: Employer's Guide

    BLOG

    Statutory Notice Period: Employer's ...

    Every business has a standard which they expect their employees to meet. If they...

    Read more
  • Cigarette Breaks: Should You Provide Them?

    BLOG

    Cigarette Breaks: Should You Provide ...

    Employees are not automatically entitled to take additional breaks to smoke duri...

    Read more
  • Syalons

    CASE STUDY

    Syalons

    International Syalons is a manufacturer of advanced ceramics, working for variou...

    Read more
  • Pangea Support

    CASE STUDY

    Pangea Support

    We see Croner being integral to our organisation moving forward, and we’d defini

    Read more
  • JC Couriers

    CASE STUDY

    JC Couriers

    With Croner it genuinely feels like they want me to be a success. And I'm happy

    Read more

Ready to focus on what you do best?

Get your free consultation and speak to an expert today.