Social Media Use Is Endemic in UK Workplaces

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26 May 2016

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London, 8 March 2012 – 15% of UK adult workers surveyed by YouGov online for Croner are logging on at least once per hour during the working day. The growing numbers of employers said to be concerned with the impact of social media on their organisations prompted the research by Croner (www.cronersolutions.co.uk), the UK expert in workplace information, software and services, part of Wolters Kluwer. As well as the 15% looking at the internet once an hour, the online survey found that 6% of workers are doing this more than three times an hour. Male employees are the biggest offenders with 19% confessing to logging on at least once per hour compared to 10% of females. And it is bad news for the capital's businesses as Londoners are the most likely to surf the net for personal use during the day (42%). Amy Paxton, Senior Employment Consultant at Croner, says: "The numbers of bosses calling our employment advice lines about social media use in the workplace has risen noticeably over the last 18 months. "Traditionally employers have had a knee-jerk reaction to social media, some wanting to dismiss employees for gross misconduct. However, this could result in claims for unfair dismissal. "Additionally, when faced with such situations, employers may also want to introduce a complete ban on accessing social media sites. While this is an understandable approach, employers need to consider the potential benefits for their business if employees make positive use of social media. "It is completely acceptable for employers to limit internet use during times when employees are expected to be working as it obviously has an impact on productivity. However, access could be offered before or after work, or during official breaks. Whatever an employer chooses it is important that they have the right policies in place which clearly set out what employees can and can't do." The YouGov research has found that over a quarter of workers surveyed (28%) say that the businesses they work in do not have policies in place for social media, internet or email use. A further 14% do not know whether their company has these policies in place. Amy Paxton says: "High-profile legal cases involving Twitter and Facebook users at work should serve as a warning to employers of the dangers of not having clear policies in place. "Even though social media still presents itself as a challenge to many businesses it doesn't have to. And if companies want to be seen as innovative, exciting and dynamic then they may wish to hop on the social media bandwagon and start to future-proof their business." Croner recommends that a social media policy should:

  • Set out clear rules on the use of social media. If appropriate, provide some positive guidelines on responsible use
  • Explain the aims of the policy, for example to protect a valuable brand or the business's reputation
  • Provide clear guidance on what is acceptable in terms of use during and outside working hours. There may be some different rules for out of hours behaviour but some obligations (e.g. confidentiality and not making discriminatory comments) will apply equally
  • Apply to all employees, although different rules may apply depending on their roles within the business
  • Include a right to monitor its employees' communications. This potentially raises data protection issues so organisations need to ensure that employees are made aware that monitoring may take place and the extent of that monitoring
  • Be subject to regular review to ensure it is up to date with developing technology and reflects the corporate approach of the organisation
  • Be monitored and disciplinary action taken, where necessary, to ensure compliance.
Notes to editors All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2133 adults of which 1268 were workers. Fieldwork was undertaken between 9 - 11 November 2011. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).  

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